Sunday, September 14, 2008
Blogging and news media
For those who are immersed in technological environments, with ever-increasing computing speed, continuous multimedia software improvements, and the increasingly ubiquitous nature of the word wide web, the ownership of news and the power to create it has been significantly challenged. The writing herein is focused on the effects that blogging and the emergence of the blogosphere have had on mass media news outlets and the perception of the news consumer. To deny that there us a still a staunch vanguard of gatekeepers, especially in the release of academic and political information, as book critics, peer-review journals, and editorial staff, would be myopic if not naive. There does exist at every avenue of entry into the dissemination ether gatekeepers, but like a prairie dog, the news blogger as found the back way into the media den. Bloggers have circumvented the gatekeeping practices of large media outlets, allowing many voices to contribute to the conversation, ultimately elevating the notion of community. Today, everyone has the opportunity to enrich the news dialogue, whereas even twelve years ago, most, if not all, media consumers were dependent on large media outlets for their news content. At the very heart of blogging is the egalitarian aspect of the practice. Any textually literate person can start a Weblog with virtually no technology or web development know-how. The result, which is espoused by many as the major benefit and many others as the major problem, is that the forums in the blogosphere are open and anyone can take the podium. No voice can be shut out. What I believe is an added benefit, but others may regard of the easing of the parameters in place to prevent poorly sourced information from being published, is that blogging has an instantaneity inherent in its very design. The time from draft to dissemination is immediate. Equally fast, is the response time of readers, who are never limited by the partial functions of newspaper editors who subjectively decide what is fit to print. Farrell points out in, “The Blogosphere as a Carnival of Ideas,” that blogging allows for both readers and news writers to “generate [a] topics previously barred from discussion.” Admittedly, the amount of input, commentary from outside the news media, raises questions about viability. Paul Andrews, a well-known news blogger, has already addressed the question of viability, claiming that, although it is extremely important, the major impetus for blogging increases is due to demand. He attributes the rise in, “blogs and other forms of online journalism… because of the rapid decline in the credibility in the news media.” So the question remains, if blogging is a legitimate form of journalism, or is it the result of a bunch of hacks that are fed up with mass media news? It could very well be a combination of both. The lack of scholarly sources or the self-reflexive sources provided by bloggers has been used as a means to discredit news blogs as well. I have given the notion of credibility in news a good deal of thought. Often “serious” news journalists are asked to reveal their sources. In fact, up until the recent activities of Bush 43’s administration, news journalist could provide their sources with a veil of anonymity, in order to promote those who might not come forward to reveal news relevant information. It is an unstated practice that journalist always corroborate their sources. This has been taken for granted since the early part of the twentieth century, during the era of yellow journalism and the robber tycoons. Moreover, print journalism rarely if ever uses in-text citation. There must be some other reason why they are considered reliable and credibly and it is do to the provenance of the organization from which their work emanates. A journalist from the New York Times has the newspaper’s many years of journalistic integrity for clout. Perhaps in years to come, new blogs will have established that same clout. However this does not belie the question. With the corporatization of media outlets and the growing demand by shareholders for those outlets to deliver audiences to consumers, who is the most credible source for news? All major news outlets are subsidiaries of for-profit global organizations. In contrast, most news and political blogs are operated with little or no profit margin or potential? This raises another question. If there is a distinguishable civics cause behind news and political orientated blogs. Is it the blogs or the motivations behind their inception that are entirely new? The blog is here to stay. However, a settlement also is needed for blogging with all of its benefits to move from the realm of arm chair quarterbacking to legitimate news sourcing. This will take time, and hopefully, there will be a divestment between the narcissistic blog that masquerades as a news source and the blogs that offer a credible alternative to mainstream media.
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4 comments:
Two or three thoughts come to me as I read your blog... One, I like the image of bloggers being prarie dogs. Yes, they can pop up where ever and whenever, but do they get read? You talk about the opportunity to enrich the news media, but is it enriched if noone reads it? I guess my question is who actually gets read?
I'm also interested in your question about credible news sources. I wonder about the news source for the blogger. Is it traditional media? Do you blog after watching CNN or Fox? Is it possible to have a new perspective?
First, I love the blogger as prairie dog image. Classic.
As I was reading your response I wondered if the change in mass media adds to the kairos of blogs. As a former print journalist I took some comfort (and maybe still do) in editors and trained journalists gathering "the truth", but you cannot deny that more voices being heard only enriches the civic conversation. Sure, sometimes it seems there is lots of useless noise in these conversations, but anything to make people feel more engaged has to be a good thing.
You make a great point about the corporate nature of the news now - news as business - and I am wondering if blogs gain more clout and become part of the mainstream if they will sacrifice part of that lone-wolf charm. Now bloggers seem above the influence of the powers-that-be and therefore in a better position for truth-telling, but what happens if/when bloggers become the powers-that-be?
While I do belive that blogs will continue to play an increasingly vital counter role to main stream media, I'm not so much concerned with whether or not they are credible news sources as I am with them providing another way or ways of looking at things. I don't know if I would consier them journalism, but instead offering audiences a way to react to stories and their content, while providing alternate views. I particularly enjoy the blogs that do not masquerade as unbiased pieces of work especially when we have stories/sources in the mainstream media that claim to be impartial and of course couldn't be farther from this.
I totally agree that the "ownership" of messages, news stories, studies, entertainment programming, etc. is one of the most relevant questions of our time. You ask who has more credibility - a news organization owned by a conglomerate publically-traded corporation, or a blogger with no business ties? Obviously, the news organization has more resources and trained personel to report on stories and are kept in check by the competitiveness of the news business. The blogger will need the resource of time to contact and interview sources, and research stories. If that's in place then you can be more assurred of the integrity of the blogger's postings.
I sometimes watch the MSNBC comedy 30 Rock. It's a tv show within a tv show - also on MSNBC. You often hear the characters, especially the Alec Baldwin executive character, touting the benefits of their corporate owner GE - we bring good things to life. I think this is a message from the writers, saying we still have the freedom to make fun of our employeer, we are independent even though we are owned by a multinational corporation. You see the same thing on Fox on their animated comedies when they make a joke about Rupert Murdoch.
So there are some things inherent in the competitive business model that keep media organizations in check. But we should still question it - let them know we're paying attention.
And bloggers keep each other honest. And bloggers are ... well, they're us.
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